Choose
a resume objective that fits the job market.
If your resume objective or summary states
a job title that is not used by human resources, your chances of having your
resume selected for an interview are greatly diminished. With the increasing
importance of resume scanning, an applicant's failure to use the right title
can be even more of a disadvantage. Use the www classifieds and job banks to see which job title to
use in your resume for the type of work you do.
Choose
a resume objective that fits your experience and education.
Using a job title in the resume objective
or summary that is inconsistent with your experience and education is also
counterproductive. It results in your resume being initially selected for
openings that you will never get hired for. For example, don't call yourself an
engineer if you lack a degree in engineering, even though your previous company
may have given you that title.
Focus
your resume on accomplishments rather than on job duties.
Many resumes are excellent job descriptions
and terrible marketing tools. Most employers know job duties already. Writing them in
detail just makes your resume generic and boring. The trend in business is away
from job duties anyway. Employers want to see initiative on your resume that is
not constrained by a list of written job duties. Directing employers' attention
to accomplishments and away from duties should be a guiding principal of
presenting yourself in a resume. Limit duties to a couple of lines below the
job title, and use bullets and white space on your resume to highlight your
specific accomplishments.
Always explain or quantify the accomplishments you use on your resume.
More important than sales figures or
increased efficiency is how you solve organisational problems. Your resume
should describe exactly what you did, and how you propose to measure your
effectiveness. If you doubled sales, use your resume to explain how you
analysed the market, identified new customers, and motivated a sales team. Your
resume should show you in action as a creative problem solver.
Make
your resume easy to read.
Many resumes are poorly written. They
contain paragraphs that are too long, fail to use white space, and include
meaningless detail. Resumes that are difficult to read make you look
ineffectual as a potential employee. In contrast, a well written resume
highlights your ability to produce a quality product. If you are a poor writer,
get someone else to write your resume for you.
Avoid
the perception of career decline in your resume.
Highlighting an impressive position you
held of number of years ago can work against you on your resume, especially if
you have held a number of short term jobs since then. Careers do peak, and
often the last few jobs an older worker holds are a prelude to retirement. You
must be less specific about a previous job if it is over shadowing your more
recent positions. Omitting such things as the number of people supervised or
the actual size of contracts can balance the old and the new in a way that
restores a sense of career advancement to your resume.
Don't
let your resume show your age.
Give less information about jobs in this
section, or even omit jobs altogether. This solution to age discrimination is
far superior to eliminating all dates, a sure sign that you are trying to hide
your age. Of course, you will eventually have to meet employers face to face,
but you have a better chance fighting age discrimination in person than on your
resume.
Always
strive for consistency from job to job on your resume.
Employers are not particularly sympathetic
to many career changes. They fear that you will change again rather than face
some negative aspects of the jobs
they are offering. Write your resume to emphasise common themes, especially
ones related to current skill requirements. As an example, if you are a teacher
going into HR work, stress time management, performance evaluation, training of
peers and any positions of leadership you have held. Make your work history
seem like a natural progression rather than a series of failed initiatives.
Avoid
functional or quasi-functional resumes.
The harder it is to match accomplishments
to jobs or dates, the more employers think there is something you are trying to
hide. Why else make your resume so hard to follow? You must make your resume
look transparent while actually emphasising your career accomplishments and
eliminating the negatives. That means using a reverse chronological order for
your resume that keeps job duties, skills and accomplishments under their
respective job titles and dates. Use years rather than months and years to
cover resume gaps. Change the format to "Other Positions Held" when
you can't eliminate problems any other way. Hire a good resume writer if you
can't figure out how to do it yourself. It is money well spent, especially if
you have a problem in your work history.
Don't
leave entrepreneurial skills out of your resume.
Sure, the dot.coms have lost their glamor.
Still in demand is the desire for applicants who can analyse complex and
changing marketing conditions, take risks when necessary, and provide the team
leadership and motivation to get the job done. Employers are looking for
effective consultant of change within their organisations, and your resume
should emphasise your successes in this important area.
Special resume hint for executives, upper
level managers and professionals: It is important that your resume show
increased sales and improvements in the bottom line in a variety of executive,
managerial and professional situations. You won't be hired for the repeated
application of someone else's concept or strategy. Your resume must demonstrate
your own entrepreneurial solutions.




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